Richard Thaler's 2008 book, 'Nudge: Improving decisions about health, wealth, and happiness', popularized nudge theory and the concept of libertarian paternalism.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond
• Person: Not available Organization: University of Chicago
  Behavioral economics, explained - UChicago News

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper
• Behavioral economics, explained - UChicago News news.uchicago.edu University of Chicago via serper

Referenced by nodes (2)

• Un pequeño empujón concept
• nudge theory concept