Nadigatla Prasanth and Kumar (2025) conducted a study on the influence of digital marketing on consumer purchase behavior towards small businesses, published in the International Journal of Scientific Research in Engineering and Management.

Authors

• Person: Not available Organization: Advances in Consumer Research
  Scrolling Into Choice: The Psychology and Practice of Social Media ...

Sources

• Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research via serper

Referenced by nodes (1)

• small businesses concept