Scarcity and urgency tap into loss aversion by highlighting the potential loss of the opportunity to purchase an item.

Authors

• Person: Not available Organization: MarketingCourse.org
  The Power of Scarcity and Urgency: Behavioral Economics in ...

Sources

• The Power of Scarcity and Urgency: Behavioral Economics in ... marketingcourse.org MarketingCourse.org via serper

Referenced by nodes (2)

• urgency concept
• Loss aversion concept