Joel Rubinson claims that ineffective targeting is a primary reason companies fail to command consumer attention and become the 'gorilla' that is ignored.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity