The ventral striatum is associated with the reward and pleasure derived from a purchase, according to Delgado et al. (2000).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• ventral striatum concept
• reward concept