Prominent figures in the development of behavioral economics include Daniel Kahneman, Amos Tversky, Richard Thaler, Cass Sunstein, and Dan Ariely.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (3)

• behavioral economics concept
• Dan Ariely entity
• Cass R. Sunstein entity