The researchers modeled the purchase decision using the logistic regression equation: Buy = logit(b0 + b1 * ROIactivation + b2 * PaymentMethod + b3 * ROIactivation * PaymentMethod), where Buy is the purchase decision (1 or 0), ROIactivation is the activation in the region of interest, and PaymentMethod is the contrast coded treatment (Credit = 1, Cash = -1).

Authors

• Person: Not available Organization: Nature
  Neural mechanisms of credit card spending | Scientific Reports

Sources

• Neural mechanisms of credit card spending | Scientific Reports www.nature.com Nature via serper

Referenced by nodes (1)

• region of interest concept