A consumer psychologist explores how and why people make purchasing decisions and applies knowledge from psychology, behavioural research, and marketing insights to improve marketing effectiveness, brand loyalty, and user experience.

Authors

• Person: Not available Organization: EDHEC Online
  Consumer Psychology: Insights and Practical Applications

Sources

• Consumer Psychology: Insights and Practical Applications online.edhec.edu EDHEC Online via serper

Referenced by nodes (1)

• customer loyalty concept