Marketers can use the Anchoring and Adjustment phenomenon to set price expectations and influence consumer choices by displaying higher-priced bundled offerings on aisle end-caps, which makes a targeted product priced at $3.99 appear more reasonable compared to bundles priced at $4.99 or $5.99.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Anchoring and Adjustment concept