Digital platforms provide marketers with access to consumer data, which allows them to tailor conditional stimuli to individual consumer preferences, according to Lamberton & Stephen (2016) and Zhu & Chen (2015).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• conditional stimuli concept