Social media usage correlates with impulsive purchases (0.126) and product research (0.106), suggesting that social media orientation drives spontaneous buying and serves as a discovery mechanism for informed purchasing.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• impulsive spending concept