Marketing research typically employs three methods to gauge customer reactions: behavioral measures, self-reports, and psychophysiological tests.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• market research concept
• self-report concept