Ravi Dhar suggests that marketers should recognize that consumers have limitless options but a finite attention span, a concept reinforced by Richard Thaler's Nobel Prize-winning work.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity