Loyalty programs like Starbucks Rewards encourage repeat purchases by offering free drinks or points, which creates a sense of obligation for consumers to remain loyal to the brand.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Starbucks entity