Zappos implemented a customer retention strategy by upgrading orders to next-day delivery after a purchase was completed, which serves as an example of using reciprocity to build customer loyalty.

Authors

• Person: Not available Organization: FE International
  Marketing Psychology: 10 Strategies to Influence Consumers in 2021

Sources

• Marketing Psychology: 10 Strategies to Influence Consumers in 2021 www.feinternational.com FE International via serper

Referenced by nodes (1)

• customer loyalty concept