Marketing and advertising cues, such as flash sales, personalized recommendation engines, and urgency-based messaging like 'Only 2 left in stock!' or 'Sale ends in 30 minutes', exploit cognitive biases like scarcity, loss aversion, and FOMO to drive impulsive online purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (3)

• flash sales concept
• FOMO concept
• Loss aversion concept