Booking.com uses scarcity indicators, such as 'only 2 rooms left' notifications, to create urgency through perceived scarcity even when supply may be replenished.

Authors

• Person: Not available Organization: Appear Online
  FOMO Marketing - The Psychology of Fear | Appear Online

Sources

• FOMO Marketing - The Psychology of Fear | Appear Online www.appearonline.co.uk Appear Online via serper

Referenced by nodes (1)

• Booking.com entity