Loyalty programs utilize operant conditioning, a concept popularized by B.F. Skinner (1938), to encourage repeat business by using rewards as positive reinforcement.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Operant Conditioning concept