The Mere Exposure Effect posits that increased frequency of exposure to a brand logo increases consumer feelings of familiarity and trustworthiness, which is why brands like Coca-Cola, Apple, and McDonald’s maintain ubiquitous visibility.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• mere exposure effect concept