The interaction between emotional attachment and digital content marketing showed a significant moderating effect on customer loyalty (β = 0.148, t = 3.362, p < 0.01).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• digital content marketing concept