Behavioral economics (BE) differs from neoclassical economics by abandoning the notion of a perfect market and rejecting the mathematical formalization and modeling based on the homo economicus.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• behavioral economics concept