Research questions for the 'New Developments in Luxury Advertising' track include investigating how different types of influencers, such as celebrity, micro, virtual, and AI-generated influencers, shape perceptions of authenticity, aspiration, and brand legitimacy.

Authors

• Person: Eunju Ko, Teresa Sádaba, Carmen Valor Organization: Taylor & Francis
  New Developments in Luxury Advertising: Artificial Intelligence, New ...

Sources

• New Developments in Luxury Advertising: Artificial Intelligence, New ... think.taylorandfrancis.com Eunju Ko, Teresa Sádaba, Carmen Valor · Taylor & Francis via serper

Referenced by nodes (1)

• authenticity concept