The Implicit Association Test (IAT) reveals that consumers favor luxury brands over budget brands 20% more than they admit in self-reports, according to Greenwald et al. (1998).

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• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Implicit Association Test concept