To be included in the literature review, studies on impulse buying were required to be published in peer-reviewed journals, involve empirical research, focus on online or e-commerce environments, and utilize behavioral, psychological, or marketing-related frameworks.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept