The shift in marketing research toward focusing on consumer behavior rather than intent, facilitated by real-time data, is the most important aspect of how nudging and behavioral economics are currently applied in marketing and advertising, according to Rubinson.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• nudging concept
• behavioral economics concept
• Joel Rubinson entity