Consumers are more likely to purchase products, brands, or advertisements the more frequently they are exposed to them, as repeat exposures influence the unconscious mind.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• mere exposure effect concept