Ernest Dichter hypothesized that consumer goods can satisfy unconscious motives if they are positioned and advertised appropriately.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• consumer goods concept
• Ernest Dichter entity