Marketers can apply behavioral economics by framing promotions, deals, and product bundles, specifically leveraging the Attraction Effect, Mental Accounting, and the Certainty Effect.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• Certainty Effect concept
• The Attraction Effect concept