Impulse buying is defined as an unplanned purchase driven by emotions rather than rational decision-making.

Authors

• Person: Not available Organization: UniAthena
  The Psychology of Scarcity: How FOMO Shapes Buying Behaviour

Sources

• The Psychology of Scarcity: How FOMO Shapes Buying Behaviour uniathena.com UniAthena via serper

Referenced by nodes (1)

• impulse buying concept