D. Baldo, V. S. Viswanathan, R. J. Timpone, and V. Venkatraman (2022) argued that neurophysiological measures play complementary roles in tracking emotions, memory, and advertising effectiveness.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Emotions concept