The establishment of marketing as a scientific discipline was initially characterized by the application of mathematical models, including brand choice models, conjoint analysis, innovation diffusion, econometric models, market structure research, and stochastic models of consumer behavior.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• Mathematical models concept
• marketing concept