Customer testimonials serve as a form of social proof that can drive increased consumer purchases.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (2)

• social proof concept
• customer testimonials concept