The practice of marking products and using brands predates the establishment of marketing as a scientific discipline, originating in the Middle Ages with craftsmen's guilds and expanding during industrialization.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• industrialization concept