Barbara J. Phillips and Edward F. McQuarrie analyzed the role of narrative and persuasion in fashion advertising in their 2010 article 'Narrative and Persuasion in Fashion Advertising'.

Authors

• Person: Not available Organization: Academia.edu
  Critical account of ideology in consumer culture - Academia.edu

Sources

• Critical account of ideology in consumer culture - Academia.edu www.academia.edu Academia.edu via serper

Referenced by nodes (2)

• persuasion concept
• narrative concept