The feedback loop between customers and brands on social media strengthens user-generated trust by bolstering peer pressure and social proof, which act as external psychological triggers for impulsive purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• impulsive spending concept
• social media concept