Consumer Behavior Research (CBR) became a priority topic in marketing education at American universities shortly after the Second World War (e.g., Clark 1955) because supply exceeded demand, necessitating that products, brands, and advertising be tailored to consumer needs.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• consumer behavior research concept