The psychological processes factor of consumer behavior focuses on a consumer's ability to process and retain information on a product or service and consists of three components: learning, perception, and motivation.

Authors

• Person: Not available Organization: Drive Research
  7 Psychological Strategies to Influence Consumer Spending

Sources

• 7 Psychological Strategies to Influence Consumer Spending www.driveresearch.com Drive Research via serper

Referenced by nodes (1)

• learning concept