S. Hao and L. Huang (2025) found that time scarcity acts as a moderator in the persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce.

Authors

• Person: Not available Organization: Academia.edu
  Psychological triggers in online shopping: The influence of scarcity ...

Sources

• Psychological triggers in online shopping: The influence of scarcity ... www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• impulsive buying concept