Philip Kotler, a professor of marketing at the Kellogg School of Management at Northwestern University and author of Marketing Management, asserts that marketers have understood that consumers are irrational for 100 years.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Northwestern University entity