The researchers modeled the relationship between ROI activity and purchase behavior using the logistic regression equation: Buy = logit(b0 + b1 * ROIactivation + b2 * Price + b3 * ROIactivation * Price), where Price is a continuous, z-normalized variable.

Authors

• Person: Not available Organization: Nature
  Neural mechanisms of credit card spending | Scientific Reports

Sources

• Neural mechanisms of credit card spending | Scientific Reports www.nature.com Nature via serper

Referenced by nodes (1)

• region of interest concept