Joel Rubinson, founder of Rubinson Partners and former chief research officer at The Advertising Research Foundation, asserts that Richard Thaler's nudge theory is significant in marketing.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Joel Rubinson entity
• nudge theory concept