Advertising audiences are not purely rational decision-makers but are instead shaped by habits, cognitive biases, emotions, and social cues.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• social cues concept
• Emotions concept