Richard Thaler’s book 'Nudge' has sold over 750,000 copies worldwide, and Daniel Kahneman’s book 'Thinking, Fast and Slow' has sold over 1 million copies.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Un pequeño empujón concept
• Thinking, Fast and Slow concept