Cognitive bias in investing can lead individuals to make decisions based on criteria they are not consciously aware of, such as finding a company's logo appealing.

Authors

• Person: Not available Organization: University of Texas Permian Basin
  The Role of Behavioral Economics in Investment Decision-Making

Sources

• The Role of Behavioral Economics in Investment Decision-Making online.utpb.edu University of Texas Permian Basin via serper

Referenced by nodes (2)

• cognitive bias concept
• investing concept