Knutson et al. (2007) found through fMRI neuroimaging studies that the ventral striatum and prefrontal cortex are involved in processing post-purchase satisfaction and dissonance.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• ventral striatum concept