Jacob Jacoby (1976) noted that marketing as a discipline sought interdisciplinary knowledge and methodology from fields like psychology to establish its scientific credibility, as business administration was primarily descriptive at the time.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• marketing concept