Behavioral economics examines irrational decision-making, such as why individuals purchase candy instead of vegetables while dieting or buy expensive lattes while trying to save money.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• behavioral economics concept