66% of consumers prefer eco-friendly brands due to environmental concerns, though motives often include a mix of altruism and self-interest, according to a 2018 Nielsen report.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• environmental issues concept