Eye tracking technology operates by directing near-infrared light toward the pupils, which creates visible reflections in the cornea that are then tracked.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Eye-tracking concept