Marketers can use the Attraction Effect to compete against lower-priced store brands by placing a less-tasty variety of their own established brand alongside the tastier established variety, which enhances the attractiveness and preference for the tastier option.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• The Attraction Effect concept